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Supplier should supply one year subscription to brand analytical platform for the purpose of gathering date for five brands of interest (all higher education brands). The platform will collect 10,400 responses for each of the five brands. FIU should be given access to the platform to collect overview of key brand metrics, brand equity metrics, demographics, collect detailed and competitive views, trends, collect advanced analytics to provide users perceptual maps and data. The user (FIU) would have the ability to filter data, dates, desired audiences, etc.
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