Following the expiration of federal pandemic unemployment benefits, NYSDOL and the DEWS team are working aggressively to help more than two million unemployed and under-employed New Yorkers get back to work, to get the economy back on track, keep businesses operating, and connect open jobs to jobseekers who are now ineligible for benefits through the Back to Work Campaign. OBJECTIVES: Help get unemployed and under employed New Yorkers get back to work and fill openings around the state. Inform job seekers and job resisters about the no-cost services NYS DOL offers to help them get back to work. Reduce number of New Yorkers collecting unemployment benefits. Show that NYS DOL and the current administration are working to connect job seekers with jobs. AUDIENCES: Primary: Job seekers – Unemployed New Yorkers who are currently looking for work or underemployed New Yorkers who are currently looking for work.? Job resisters – Unemployed New Yorkers who are resistant or hesitant to get back to work.? Businesses – Employers and business owners looking to fill openings around the state.? TARGETED LOCATIONS: All throughout New York State, but primary areas are New York City, Long Island, Westchester, Buffalo, and Rochester. MESSAGING PLATFORMS: Facebook social media platforms NYSDOL will utilize Meta Platforms, Inc. (formerly Facebook) for its exclusive right to post and display advertisement in the Facebook social media platform. This multi-angled approach with targeted, direct, and practical messages will reach audiences throughout New York State. Reason for advertising exemption: Single Source Award recipient: Facebook Any questions or comments regarding this notice of sole-source, single-source, or procurement otherwise exempt from advertising in the NYS Contract Reporter should be directed to the contact person listed for the contracting agency or public authority. Ad end date:12/23/2021 Contract term: Four (4) Months County(ies): All NYS counties

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