Following the expiration of federal pandemic unemployment benefits, NYSDOL and the DEWS team are working aggressively to help more than two million unemployed and under-employed New Yorkers get back to work, to get the economy back on track, keep businesses operating, and connect open jobs to jobseekers who are now ineligible for benefits through the Back to Work Campaign. OBJECTIVES: Help get unemployed and under employed New Yorkers get back to work and fill openings around the state. Inform job seekers and job resisters about the no-cost services NYSDOL offers to help them get back to work. Reduce number of New Yorkers collecting unemployment benefits. Show that NYSDOL and the current administration are working to connect job seekers with jobs. AUDIENCES: Primary: Job seekers – Unemployed New Yorkers who are currently looking for work or underemployed New Yorkers who are currently looking for work.? Job resisters – Unemployed New Yorkers who are resistant or hesitant to get back to work.? Businesses – Employers and business owners looking to fill openings around the state.? MESSAGING PLATFORMS: Bus taillight displays, bus interior displays, gate digital displays, and station/shelter displays. NYSDOL will utilize Gateway Outdoor Advertising for its exclusive right to post and display advertisement in the Regional Transit Service (RTS) system. This multi-angled approach with targeted, direct, and practical messages will reach audiences in Rochester Area. Reason for advertising exemption: Sole Source Award recipient: Gateway Outdoor Advertising Any questions or comments regarding this notice of sole-source, single-source, or procurement otherwise exempt from advertising in the NYS Contract Reporter should be directed to the contact person listed for the contracting agency or public authority. Ad end date:11/16/2021 Contract term: 11/15/2021 - 02/06/2022 County(ies): Monroe Location: Rochester, NY

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