SPECIALIZED DATABASE: The United States Government Accountability

Office (GAO) intends to award a sole-source purchase order to Campaign

Media Analysis Group (CMAG), 11 Madison Avenue, 12th Floor, New York,

NY 10010. For the time period beginning January 1, 2007, and ending

December 31, 2012, contractor shall identify ads relevant to the selected

issues using the names of sponsors that GAO will provide work paper

methodology aired by broadcast television stations (excluding public

broadcasting stations) or radio stations. For the identified ads, contractor

shall provide GAO with the audio/visual content of the ads. GAO will then

identify the ads for which additional information is required. For these

identified ads, contractor shall provide the following data elements:

(1) Content of the ad (television - video file; radio - audio file) - (2) Sponsor

of the ad (television and radio) (3) DMA (television) or market (radio) in

which the ad aired (4) Call sign for station that aired ad (television and

radio) (5) Affiliate (television only) (6) Date aired (television and radio) (7)

Time aired (television and radio) (8) Estimated cost (television only) (9)

Media (10) Daypart (e.g. daytime, early morning, early fringe, etc.)

(television only) (11) Program and Program type (television only) (2) Length

of the ad (television and radio).

GAO conducted extensive market research including a review of academic

literature, conversations with academics, and discussions with vendors, and

determined that CMAG is the only data source that could provide the

required information on both number of ads and fair market value for both

TV and radio.

This is not a request for a quotation. No contract will be awarded on the

basis of offers received in response to this notice. All inquiries and

concerns must be addressed in writing to U.S. Government Accountability

Office, Acquisition Management - Room 7116K, 441 G Street, NW

Washington, D.C. Attention Darion A. Phillips. Responses to this notice

must be received by September 27, 2013. Darion A. Phillips, Supervisor

Contract Specialist/Contracting Officer, voicemail (202) 512-3725, fax (202)

512-3999 email address [email protected].