DFPI is seeking a vendor to develop a brand position and messaging framework to clarify and amplify the Departments unique role in California. This work will then lead to the development and execution of a comprehensive public relations plan for the Department that advances the Departments strategic plan goals including: -California Consumer Protection Law implementation -Implementation of the Governors Executive Order on Crypto-Assets -Generational Wealth-Building for Underserved Communities -DFPI's Regulatory Process for High-Risk Securities -Increase Californians Awareness of DFPI, and Outreach to Diverse and Underbanked Communities -Address Unconscious Bias and support Equity and Inclusion across DFPI

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