University of Maryland Global Campus ("UMGC") is issuing this Request for Proposals to provide creative services firms an opportunity to present their qualifications, experience, and conceptual approach to providing integrated marketing services to meet the needs of the University. As we further our mission to bring higher education to Marylanders and the nation, the university seeks creative thinkers and doers to work with our in-house team to help us build the brand and drive enrollments. National experience and higher education experience are preferred. UMGC is seeking services from qualified creative services firms in six (6) Categories. Agencies are not required to provide all six categories: Creative Strategy and Direction TV and Video Production Radio Creative Production Digital Advertising Creative Production Print Advertising Creative Production Out-of-Home Creative Production An MBE subcontracting goal of one (1)% is established for this Solicitation.

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