Notice of Intent to Sole Source for television and radio advertisement spots for promotional airings
and advertisements on stations that broadcast in the state of Kansas, in accordance with NGR 601-1,
para 7-12.4.

In accordance with Federal Acquisition Regulation (FAR) 6.302-1, the KSARNG intends to award a
purchase order, on a sole source basis, to the Kansas Association of Broadcasters to provide the Kansas
Army National Guard (KSARNG) has the ability to advertise at the state and local levels using: Non-
Commercial Sustaining Announcements (TV and radio broadcasts) at a 3-1 ratio and digital advertising
campaigns. The digital advertising campaign will provide the Kansas Army National Guard (KSARNG)
potential leads and brand recognition, through over-the-air broadcasting advertisements, in order to
reach potential new recruits in the specific age demographics of 17–24-year-olds, while also trying to
target Centers of Influence (COI)/Very Important People (VIP) who help with the influence of the
target demographic. This requirement intends to help KSARNG deliver its important recruiting
message and the public interest messages effectively to the targeted demographics. The anticipated
delivery date would be 30 days after award. This is considered a sole source. The Kansas Association of
Broadcasters (KAB) is the sole organization, which is authorized to conduct the NCSA program, which is
otherwise referred to as the Public Education Partnership (PEP) program. The only other potential way
to access these services is through a third-party handler that would be required to contract with KAB.
This would result in greater prices through unnecessary overhead costs and complicated efforts.
Furthermore, there are no known third-party handlers to do business at this level in this geographical
area; it is more advantageous to go direct.

This notice of intent is not a request for a quote/proposal. Any interested party that believes it is capable
of meeting the requirement described herein may identify themselves and must provide evidence of
their capability to fulfill the requirement being requested by 3:00 PM CST on February 22, 2023.
Responses must be submitted in writing to the Contract Specialist, Jonathan Chae, via email at
[email protected] no later than the time and date noted above. Telephone responses and
requests will not be received.

A determination by the Government not to compete this requirement based on responses to this notice
is solely within the discretion of the Government. Information received will be considered solely for the
purpose of determining whether to conduct a competitive procurement.