Purpose of Procurement Pursuant to the State Purchasing Act (Official Code of Georgia Annotated 50-5-50 et seq.), this electronic Request for Proposals (eRFP) is being issued to establish a contract with a qualified supplier who will provide Branding and Marketing Consulting services to Kennesaw State University - KSU (the State Entity) as further described in this eRFP. 1.1. Purpose of ProcurementPursuant to the State Purchasing Act (Official Code of Georgia Annotated §§50-5-50 et seq.), this electronic Request for Proposals (¿eRFP¿) is being issued to establish a contract with a qualified supplier who will provide Branding and Marketing Consulting services to Kennesaw State University (hereinafter, ¿the State Entity¿) as further described in this eRFP. Objective Kennesaw State University¿s Strategic Communications and Marketing division is accepting bids for a full-service Advertising, Marketing or Branding agency, ideally with a track record of success working with higher education clients to help create and develop branding and marketing campaigns focused on the overall positioning of the institution as well as driving enrollment as well as supporting the goals and initiatives of KSU. Background InformationKennesaw State University (KSU), located northwest of Atlanta in Cobb County near historic Kennesaw Mountain, is the third-largest university in Georgia and it is one of the 50 largest public institutions in the country. A member of the University System of Georgia, Kennesaw State is a Carnegie-designated doctoral institution recognized for its entrepreneurial spirit, global engagement and sense of community. Kennesaw State is a residential institution with a growing population of more than 45,000 students from 92 countries.The university is spread across two campuses and is situated on more than 581 acres. Chartered in 1963 by the Board of Regents of the University System of Georgia, Kennesaw State has become a destination campus, where more than 5,200 students live in eight distinctive residential communities in Kennesaw and Marietta. Students who reside on campus and those who commute have access to a full range of world-class facilities, r

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