The VT ARNG Recruiting and Retention Battalion is looking to advertise in the Vermont Department of Motor Vehicle Parents Driving Guide, as this will reach their target demographic of teenagers. Market research conducted on previous purchases revealed that the Vermont Department of Motor Vehicles each year publishes their State DMV Parents Driving Guide with Mobile app through JR Griffin Publishing LLC of Williamstown, MA. In order to publish a public service announcement in the VT State DMV Guide the VT ARNG has to purchase space with JR Griffin Publishing.