The U.S. Army intends to award a Sole Source award for a targeted advertising campaign in support of it's annual Hliiday Festival.  Tribune Publishing Company provides the most coverage geographically due to the location of the concert.  Reader statistics for digital an dprint were used in making this determination as well as overall circulation with the Baltimore and surrounding counties.  This results in the greatest impact at the lowest costs to the U.S. Army and the Government as a whole.