The solicitation number is W912JB17T2071 and is being issued as a request for quotation (RFQ).

This solicitation document and incorporated provisions and clauses are in effect through Federal Acquisition Circular 2005-95.

This is a small business set aside. The NAICS is 541810 and the small business size standard is $15,000,000.

CLIN Description Quantity U/M
0001 Theater Advertising 1 Job
0002 Contractor Manpower Reporting 1 Job

The Michigan Army National Guard (MIARNG) has a requirement for Movie Theater Advertising. The vendor shall develop a strategy for placing theater advertising in specific theaters located in the State of Michigan. The purchase price of the advertising placement shall be included in the total quoted price. The MIARNG will provide logos, call to actions, and finished clips. Production, formatting and editing of the clips are not required. The MIARNG will provide the advertisements in the required format. Please see the attached Performance Work Statement for detailed specifications.

Theaters other than the ones listed in the PWS will be accepted. The vendor must demonstrate that the proposed theater is equivalent to the theater being replaced. When replacing theaters, the quote must state which theater is being quoted in lieu of the theater that is specified in the PWS. The vendor must describe in detail how the replacement theater is comparable, such as the number of screens, capacity, ticket sales data, location, and how it will reach the targeted demographic.

This requirement is firm fixed price. Pricing must be a fixed price for the entirety of work quoted. Quotes that are cost reimbursement for any portion of the requirement will not be accepted. All advertising services and associated ad placement must be quoted as a fixed price. Travel must be included in the purchase price, not as a separate line item. Travel will not be reimbursable.

Quotes must include price, technical approach and past performance information that is not more than three years old. Past performance information should include examples of work that is of the same nature and magnitude as the current requirement. Offers will be evaluated based on the Lowest Price, Technically Acceptable offer. Technical and past performance will be rated as Acceptable or Unacceptable. Offerors may provide multiple offers in accordance with FAR 52.212-1(e).

Offers are due at 12:00 pm, ET on 26 Sep 2017. Email quotes to [email protected]. Questions are due by 12:00 pm ET, 21 Sep 2017, and must be submitted via email. Questions will not be answered via telephone. Questions that occur after the cut off, but are considered to be significant to the requirement, will be accepted and discussed only with those vendors that have submitted a quote.

The following provisions and clauses are applicable to this solicitation:
The provision at 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. See attached addenda for quote instructions.
Offers should include a completed copy of the provision at 52.212-3, Offeror Representations and Certifications -- Commercial Items, with its offer. See addenda.
The clause at 52.212-4, Contract Terms and Conditions -- Commercial Items, applies to this acquisition. See addenda.
The clause at 52.212-5, Contract Terms and Conditions Required To Implement Statutes Or Executive Orders -- Commercial Items, applies to this acquisition. The additional FAR clauses cited in the clause are applicable to the acquisition. See addenda.