State Bid

Last Updated on 17 Dec 2020 at 1 PM
RFP
Florida

Tourism Public and Media Relations Services

Solicitation ID P-7-21-09
Posted Date 17 Dec 2020 at 1 PM
Archive Date Not Specified
NAICS Category
Product Service Code
Set Aside No Set-Aside Used
Contracting Office Not Specified
Agency Brevard County Board Of County Commissioners
Location Florida United states
The Brevard County Board of County Commissioners invites proposals from qualified firms for the development and implementation of a travel media relations program. This project involves the provision of services for the Brevard County Tourist Development Council (TDC) and the Tourism Development Office (TDO), also known as Florida’s Space Coast Office of Tourism (SCOT), which is responsible for implementing the tourism plan established by the Board and the TDC. The mission of the Tourism Development Office is to serve as the county-wide tourism marketing agency for Brevard County. The goals are to create awareness of the Space Coast brand to potential visitors, increase the number of year-round visitors to the Space Coast, increase visitor expenditures in the County, increase the length of visitor stay, increase shoulder season business (mid-April – May and August – October) and work cooperatively with the local tourism industry including the hotel associations, Kennedy Space Center Visitor Complex, Port Canaveral and Melbourne International Airport to generate a positive tourism and economic impact to the County. The Tourist Development Office employs a highly experienced marketing and sales team which, with the help of select outside contractors, oversees the following areas of responsibility: Advertising, Branding, Web Development, Direct Marketing, Publicity/Public Relations, Promotions/Event Market Research, Social Media Collateral Development, Co-op Marketing, and Travel Industry Sales. The intent of this contract is that all concepts, slogans, or plans submitted or developed by the Contractor for the Tourism Development Office during the term of the contract, whether or not used; and any and all layouts, copy, artwork, films, and other tangible materials which the contractor prepares or purchases for its account pursuant to the Tourism Development Office, are Brevard County’s property or licensed exclusively to it.
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